Difference Between a Realtor and

a Real Estate Agent Revealed

If you are a business owner in Ontario and think the timing is right to go about investigating the process of selling a business you might consider the services of a real estate agent. There is some confusion to the terminology process used, so in Ontario a salesperson or broker are usually the proper terms. Real estate professionals are a great resource but do ensure that you work with one that works primarily in business brokerage (i.e. the purchase and sale of companies).

This article will go over the types of businesses that "real estate agents" might sell. Very small, simple organizations A real estate professional that does not exclusively sell businesses may, from time to time, come across listings of smaller ones such as convenience stores, small coffee shops or laundromats and so on.Companies listed at this level are usually small family-run operations and are typically retail based enterprises.

Selling a Business With a Real

Estate Agent

Business brokerageA "business broker" is a real estate professional that is focused almost 100% in the sale of businesses. There are very few business brokers operating in the marketplace, relative to Realtors, and these professionals usually sell businesses like wholesalers, distribution businesses, manufacturing, service based businesses, and so on.The types of clients they usually engage with usually require a level of experience that comes from working in the industry as well as some financial or accounting exposure.

There is some overlap between the work that sellers of real estate and sellers of businesses can do.They all work under a brokerage To make things even somewhat more confusing, both of these professionals work under the same brokerage rules and are licensed the exact same way - the Real Estate & Business Brokers Act, 2002.

How to Acquire Better Real Estate Investments

So, it is very possible to call up a "Coldwell Banker" business broker and not realize that one salesperson may focus on residential or commercial real estate while another may focus their career in selling businesses. The best thing to do is ask though if you are unsure.There are also some professionals who operate in Ontario without the proper licensing and refer to themselves as professionals or "brokers".

The best thing to do is to request their signed and valid RECO membership card (which all registrants are required to carry on them) and if there is doubt as to their credentials, best then to move along to someone more reputable. Contact a reputable brokerage and ask to be directed to a professional that can assist you in selling your business.

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Real Estate

The secret to successful real estate marketing is...shhh, come a little closer, we don't want everyone to hear it! Anyway, the secret to real estate marketing is...well, it's really no secret at all. Cheap cop out, we know, but when it comes to marketing your real estate business you need to know one main maxim: all the marketing you do should be for the purpose of generating real estate leads.

If your real estate marketing doesn't cultivate leads, it is most likely a waste. A waste of time, a waste of money, maybe even a waste of a good idea that with a few tweaks actually COULD generate leads. Whether you're at the beginning of your career or half way through it, if you're not making the kind of income you want, it is most likely time to start beefing up your marketing.

The one thing about real estate marketing is that you shouldn't ever stop (with VERY few exceptions). Many agents stop once they feel they have enough leads coming in - that is the wrong way to go about things.
As a matter of fact, a slow period is exactly the time to start beefing up your marketing. After all, it means you don't have enough leads to convert into a steady stream of clients and income.

Therefore you must make sure your real estate marketing is in full gear so that you will always have a full pipeline of leads to follow up with and convert into actual clients. Most agents today have a website, so you can start with focusing some real estate marketing in that direction. After all, your website is one of the easiest ways to generate leads, since about 80% of people do some type of real estate research on the web first before speaking with a real estate agent.

That is why you need to make sure your site is easily found and it has a call to action that will make people leave you their contact information.

You can dream up nearly an infinite amount of ways to use your website to get leads. One of the most popular things to offer a visitor in exchange for their contact information is a free comparative market analysis and home value. After all, besides an agent, only a professional (and costly) appraiser can give someone an accurate value of their home.

Think of other information a potential buyer or seller may need that you can provide, and offer it on your website in exchange for contact information, and you've got a lead! Your website is just one type of real estate marketing you can do to generate yourself more leads. You can also pay for an online lead generation service to supplement your own lead generating tactics. This can save you time and the hassle of setting up various forms of lead generation online.

One pitfall of these services however is that some lead generation services are giving your lead out to other agents as well, so you may be competing for the same client with three other agents. If the internet isn't really your cup of tea, there are still many traditional real estate marketing tactics that attract leads. While many agents hate it, cold calling for a few hours every other day is a prime source for new, and often hot, real estate leads.

Advertising your listings in local real estate magazines is also a great lead generating tactic. The only thing is, you have to make sure you leave OUT the price and MLS number of the home, or else interested buyers have no reason to contact you for more information! There are plenty of relatively easy ways to market yourself as a real estate professional and generate leads.

It is simply a matter of being willing to do some things you may not like, such as cold calling or manning open houses as well as working hard at the things you do enjoy about the process, such as helping a client to find a new home or walking a client through the selling process. The main thing is to always remember that the purpose of all your real estate marketing techniques should be to generate more leads for your business.

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